Google data mining

The days internet was there for geeks and techies only are long gone now. Google trends show us clearly how well the non-tech world has embrached this fantasic "application" (as my relatives tend to describe it). The following charts show us that the average internet user's interests change gradually over time (the past 5 years):

Source: http://www.google.com/insights/search/#cat=5&cmpt=q

Computer & Electronics searches:

Entertainment oriented searches:

The interest in sports on the internet shows a very clear pattern. Clearly this pattern is related to the interval between the big sport events (seems to be 2 years):

Google insights can tell us more about ourselves than we think. The fact that internet advertising is coupled to social trends leads to even more clear patterns of hypes (short peaks), and long-term (gradual) change .